Indian Telecom Industry missed the bus in not exploiting Pay by Phone VAS.
While Pay by Phone VAS is catching like wildfire across the world, the Telecom Industry in India is missing the bus due to their rigid stance that do not allow them to come together for a common cause.
I am astonished to see how the Telecom Network Operators and Service providers in India can remain mere onlookers while the revenue from Pay by Phone VAS generated using their Subscriber base, Systems and Network set up at very high CAPEX & OPEX is being hijacked by Banking industry, other Business houses and Service providers.
I have been shouting from roof top for over ten years about this now. I wrote to DOT, TRAI, RBI etc. etc. in India to do something time and again, but in vain.
Partially the delay in taking of Pay by Phone NFC in India is due to Government’s wrong policy and indecision and also may be by confusing this product and service that has nothing to do with ‘Mobile banking’ as being done by Banks over INTERNET. Hence not allowing the Telecom Service Providers and other Industries to take it up as a non telephony value added service for its customers is great injustice towards telecom industry.
Please read a detailed article by me on this:
P. Abraham Paul.